Hi, I am Pavel Fess

Product Manager /Art Director / Startup Founder

A User Interface
is like a joke.
If you have to explain it,
it’s not that good.

Skilled and passionate CPO and UI/UX director witn 10+ years of experience in the domains of Automotive & Mobility, FinTech, E-commerce, SaaS & mobile projects.

I love to craft innovative digital solutions, build a meaningful and straightforward user experience, and lead projects where art meets technology.

Based in Los Angeles, California 🇺🇸

Some facts about me

In 2018, I co-founded a car subscription Mobility startup, which led me to join Hyundai Motor in 2019 as part of the Hyundai Mobility Lab.
Since moving to California in 2022, I’ve been developing tech projects globally. I earned my U.S. Green Card through the EB2 NIW (National Interest Waiver) Talent Visa and love supporting others in building successful applications. case and help other professionals to prepare a strong case.
Outside of work, I’m a DJ known as 13Fess, with performances at events like Burning Man, Newport Beach Floatchella, and DTLA. Listen me on SoundCloud.

Portfolio

My portfolio includes a diverse range of products, services, and companies across industries, advanced technologies, and global markets. I have taken on key roles as a co-founder, product manager, lead project manager, and art director specializing in UI/UX and product design, turning ideas into reality and scaling businesses.

From pioneering startups to optimizing enterprise solutions, my expertise spans mobility, fintech, SaaS, and B2B platforms for business and operations automation. Every project is driven by strategic vision, design excellence, and meticulous execution, ensuring innovative and scalable results.

Mobility SaaS platform by Rexalto for car dealers, rental agencies, commercial fleets, and automotive companies.

#automotive #mobility #SaaS

The ECP Mobility SaaS platform, developed by Rexalto Technologies, is designed to revolutionize operations for car dealers, rental agencies, commercial fleets, and automotive companies. This comprehensive platform integrates various functionalities essential for the modern automotive industry, facilitating efficient management, tracking, and operations of vehicle fleets.

See project

Pavel Fess UI/UX Design by Noixlab Studio Mobility SaaS dealership CRM by Rexalto

Hyundai Mobility Lab, an ecosystem of Mobility services within Hyundai Motor based on my startup

#automotive #mobility #car-subscription

Hyundai Mobility is an innovative car subscription online service launched in 2019 that I developed as part of Hyundai Mobility Lab, an ecosystem of mobility solutions within Hyundai Motor, driven by my startup’s integration into the company. This platform redefines traditional car ownership provided by OEMs by offering flexible, on-demand access to Hyundai vehicles through personalized subscription plans designed to meet the evolving needs of modern consumers seeking convenience, flexibility, and affordability.

See project

Pavel Fess UI/UX Design by Noixlab Studio Hyundai Mobility Car Subscription service

Mobikey, a Connected Car Key mobile app for Hyundai, Genesis, and KIA

#automotive #mobility

Mobikey is a Connected Car Key mobile application for Hyundai, Genesis, and KIA vehicles that I developed to enhance the driving experience by integrating advanced remote car control and driving analytics into a seamless digital platform. Designed to replace traditional car keys, the app provides users with a smart, connected, and convenient way to interact with their vehicles directly from their smartphones.

See project

Pavel Fess UI/UX Design by Noixlab Studio Mobility Mobikey Connected Car Key mobile app

Agile Tailor, a mobile service for individual tailored prêt-à-porter clothes

#mobile-app #fashion

Agile Tailor is a personalized fashion mobile app that I developed to revolutionize the way users discover their perfect style, fit, and custom outfits. The app leverages AI-powered image processing and advanced personalization to provide a seamless end-to-end solution for custom clothing and tailoring services.

See project