Hi, I am Pavel Fedorov

Product Manager /Startup Founder / Art Director

Pavel Fess Product Manager /
Art director /
Startup founder

A User Interface
is like a joke.
If you have to explain it,
it’s not that good.

Skilled and passionate Head of Product / Chief Product Officer and UI/UX director witn 10+ years of experience in Smart City, Automotive, Mobility & MaaS (Mobility-as-a-Service), FinTech, E-commerce, Fashion & Art.

I love to craft innovative digital solutions, build a meaningful and straightforward user experience, and lead projects in SaaS, web & mobile, AI, where art meets technology.

Based in Los Angeles, California 🇺🇸

Some facts about me

Co-founded a car subscription Mobility startup in 2018 that was acquired by Hyundai Motor CIS & Hyundai EU in 2019 as part of the Hyundai Mobility Lab. Link
Since moving to California in 2022, I’ve been developing tech projects globally. I earned my U.S. Green Card through the EB2 NIW (National Interest Waiver) Talent Visa and love supporting others in building successful applications. case and help other professionals to prepare a strong case.
Outside of work, I’m a DJ and sound producer known as FÉSS, with performances at events like Burning Man, Newport Beach Floatchella, Coachella, and DTLA Radio Show. Listen me on SoundCloud.

Smart City & Mobility: What’s next?

Dive into my expert series on how cities move, evolve, and go digital — on LinkedIn and Medium

Portfolio

My portfolio includes a diverse range of products, services, and companies across industries, advanced technologies, and global markets. I have taken on key roles as a co-founder, product manager, lead project manager, and art director specializing in UI/UX and product design, turning ideas into reality and scaling businesses.

From pioneering startups to optimizing enterprise solutions, my expertise spans mobility, fintech, SaaS, and B2B platforms for business and operations automation. Every project is driven by strategic vision, design excellence, and meticulous execution, ensuring innovative and scalable results.